We need to be talking about this.”ĭecals will soon be available for purchase online as the campaign expands, with proceeds to be donated to increase awareness and education for the prevention of impaired driving. “We have to remember the people who survive and have been maimed and injured and we need to make this a bigger topic that needs conversation. “The choice is always in your hands as to how you handle your drive, being sober and making that choice stands with each person individually, and there are far too many victims who are killed,” she said. MacPherson says the response from community members has been very positive as she hopes the decals are placed on vehicles, store fronts and other personal items as a reminder to make responsible choices. The campaign was set to launch Wednesday evening at a community event in Elnora, Alta., where council members have invited family to share their stories. I often feel Macy's hand on my shoulder saying, ‘You can do this mom, let’s do this, let’s get loud.’”
“We’re doing this for Macy and Ethan and I think that they would be absolutely behind this effort. “Macy had a very loud voice when it came to speaking up about things that she believed in and Ethan was a strong voice as well,” said MacPherson. Recipients of the stickers are asked to place them on their vehicles and share a photo of themselves with the decal and the hashtags #DriveSober, #GetLoud and #MeProject2022. Special car decals featuring the words “I Drive Sober” and “Remembering Macy & Ethan” are now being created. This new campaign on Instagram and Facebook hopes to create a conversation around planning ahead and making responsible choices to prevent impaired-driving deaths. “Both families have been traumatized and hurt and the impact of losing these two kids has been like nothing I've ever experienced.” “There are days when I have questions as to how I can even get out of bed, uncontrollable sobbing and my heart is wrenched,” said Boyce’s mother, Corey MacPherson. One man has been charged with impaired driving causing death in connection to the collision.
It’s called The ‘ME’ Project – the ‘M’ for 20-year-old Macy Boyce and ‘E’ for her boyfriend, 21-year-old Ethan Halford, who were both killed in a crash on Highway 21, just north of Trochu, Alta., on June 17 when their car was rear-ended, forced over the centre line and hit by an oncoming semi-truck. Families and friends are honouring the legacy of their lost loved ones by creating a new campaign to raise awareness against impaired driving.
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